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Jian Wai SOHO

Location: 39 East 3rd Ring Road, Chaoyang District, Beijing, China
Chinese Address: 地址:北京市朝阳区东三环中路39号
Phone: 010-5869-6668; 010-5869-8888
Architects: Riken Yamamoto & Fieldshop; C+A (SOHO villas); Mikan (shops); Beijing New Era Architectural Design Co.;
Beijing Dongfang Huatai Architectural & Engineering Co.
Website;
www.sohochina.com/jianwai/index.asp

A city within the city, Jian Wai SOHO combines highrise residential buildings, commercial space, shops, parking, and
landscaped courtyards to create a sophisticated, mixed-use complex near the Tonghui River. Like most projects developed
by SOHO China, Jianwai targets an affluent group of Beijing residents—the people who are energizing the economy with new
enterprises and global vision. Understanding the needs of these people and how they live has been a major reason for
SOHO’s success. The company’s name stands for Small Office Home Office, which expresses its philosophy of creating
places where a new kind of lifestyle can flourish.

The developer also likes to build on a grand scale, even if the individual apartments it creates are designed for people who
may be starting small companies. So Jian Wai will encompass more than 700,000 square meters of floor space and 2,110
dwelling units when all seven phases are completed in the next year or two. (The first three phases were completed in spring
2004 and include 295,000 square meters of floor area.)

After an international design competition, SOHO hired the Tokyo architect Riken Yamamoto to design the master plan and
the apartment towers. Yamamoto brought in two young Japanese firms—C+A to design the “villas” (midrise office structures
set between the towers), and Mikan to design the retail space on the lower floors of the apartment buildings and along the
perimeter of the complex. Jian Wai replaces a 1950s steel factory and is part of Beijing’s transformation of industrial and low-
scale neighborhoods into mixed-use developments.

Having designed innovative residential projects such as Inter-Junction City in Yokohama, Japan, and Block 1 of Shinonome
Court in Tokyo, Yamamoto had developed a talent for rethinking housing architecture. His master plan for the Jian Wai site,
which achieves a density of 160 dwelling units per hectare, set the buildings on an orthogonal grid, but angled it 25 degrees
off the north-south axis to maximize the towers’ sun exposure and bring daylight into all parts of the complex.

Yamamoto’s vision was to create a new landscape from which Jian Wai would grow. He separated automobiles and
pedestrians, placing parking below grade and people on a landscaped ground plane where apartment towers alternate with
lower commercial buildings to create a checkerboard plan. A series of sunken gardens scattered throughout the site brings
daylight to the parking level and establishes a visually exciting rhythm of open spaces and levels.

One of the major attractions of Jian Wai is its range of apartment types, many of which offer flexible spaces that can
accommodate small home offices. Some units have small office areas near the entrance, while others have moveable
partitions or a connecting multipurpose room called an “atelier.”
建外SOHO位于北京市朝阳区东三环中路39号(国贸中心对面),总建筑面积约70万平方米。建外SOHO被媒体称为北京"最时
尚的生活橱窗",由20栋塔楼、4栋别墅,l6条小街组成。建外SOHO没有围墙,16条小街在占地约17万平方米的建筑群中流
动,制造出充满人情味的小街文化。

"建外SOHO"最高建筑物高100米,共31层,从开始到竣工只花了两年的时间。它所带来的不单是突破性的建筑概念,更提倡一
种北京新生代的居住模式。《时代》杂志上曾这样评价:"SOHO的生活方式能否给住宅区以新的活力,众多建筑师们的巨型建
筑能否改变中国的面貌,这是谁都无法断言的。但这些新的建筑确实影响了中国的年轻一代。中国也正在迈向一个新的时代"。

建外SOHO商铺众多,其中包括星巴克旗舰店、同仁堂旗舰店、渝乡人家旗舰店、东田造型旗舰店、美克美家、温帝吴等众多极
具风格的时尚店铺。随着各座楼宇的陆续入住,已有数百家公司进驻,居住、工作、休闲、消费融为一体,建外SOHO已成长为
繁华热闹的都市生活中心。

























建外SOHO:逛北京“最时尚的生活橱窗”

9号商铺极其出众

凡是来过建外SOHO的年轻男女,都一定听说过9号商铺,这是象征着时尚前卫的一栋楼。有很多人来建外SOHO其实就是为了
逛9号楼而已,虽然它只有三层,但里面的小店还真不少,凡是比较有特色的小店几乎都集中在这栋楼。当然,在9号楼外围的
底层商铺,也开着一排十分有特色的店面,有适合白领的时尚套装,有给喜欢日本韩国服饰的年轻人准备的原单货,还有一些
来自深圳的“港范儿”服饰,种类繁多,都是老板精心挑选回来的货品。

AISALI

简洁和撞色是这家小店的风格,在收银台上有个沙发造型的木制小盒子,里面整齐地排放着精美的戒指。再往里看,是一件件
色彩鲜艳的上衣和与其撞色的长裤、短裤、裙子组合,是我们平时想都不想到的色彩搭配,非常大胆创新。

地址:建外SOHO 9号商铺0905

参考价位:100~800元

9 Hao's

9 Hao's是一家有日本特色的小店,在店铺中央的玻璃柜里有的是镶有“钻石”的精美首饰。随后映入眼帘的是挂满衣架上各种款
式的连衣裙。这里大部分服饰都是来自日本知名品牌津森千里和TC的原单货,国内很难买到,吸引了不少明星的光顾。

地址:建外SOHO 9号商铺0909

参考价位:85~1200元

SUGAR

一看到sugar这个词就联想到了甜美、可爱,看来这是一家很适合女孩子逛的店,果不其然,一进店我就被店里的装饰吸引了,
墙上的墙纸是不规则的彩色圆圈图案,头顶上还悬挂着几个五颜六色的手绘圆纸灯,带了一种温馨的感觉。店的尽头为顾客准
备了大沙发,上面还摆了几个可爱的毛绒玩具。据店员介绍,店内的服饰都是从香港淘来的,十分受欢迎,经常卖到断货。

地址:建外SOHO 9号商铺0907

参考价位:19~790元

店铺推荐

L'sn塞纳·左

店面总体感觉很韩国,大部分是来自韩国的服饰,还有一些原单货和设计师的原创。来这家光顾的人群以白领居多,这里价钱
合理,服饰不夸张又有女人味儿,重视叠穿搭配的穿着方式,众多喜欢这种风格的人,成为了他家的回头客。如此受欢迎的一
家小店,现今已有七家分店。

地址:建外SOHO 9号商铺0988

参考价位:100~500元

CHEESE

这家店的老板曾留学英国,有自己对时尚的独特见解。门口一个身高不到一米的大MILO猴引来了很多了解街头品牌的男男女
女,店内到处放满了暴力熊的模型玩具,大大小小,造型各异。两旁则是一些从日本辛苦排队才能买到的街头品牌BAPE、
NEITHBORHOOD、BASE CONTROL等,以男装居多,周围还放有一些同品牌的饰品、包和鞋子。不过价钱是偏贵的,由于发
行量小的关系,香港水货店对此进行炒作,有时候价钱高达原价的两倍。

地址:建外SOHO 9号商铺三层9339

参考价位:800~19000元

SUPER COOL超酷

该店有着各式特色造型的火星人玩具,有种模型玩具叫做UMARS,每个都用牛皮纸做的小圆桶装着,上面还贴着用“自己照片”
做成的邮票,设计师给这种邮票起了个名字“步行去火星”。这店里的宝贝还真多,顿时看花了眼,不过还是有几个小东西脱颖而
出。有皮球大小的复古电话机,仿佛真的可以用来打电话一样;还有蓝莓摩卡蛋糕,是用海绵和棉花做成的,和真的无异。

地址:建外SOHO 9号商铺二层9228B

参考价位:100~2500元

Twinkle

这家位于三楼角落的小店,很难找,不过他家的货品很吸引人,全部是一些大牌的商品。老板是位时尚漂亮的女孩子,她对店
面的装饰很讲究,墙壁上涂鸦着四个大美女娃娃,试衣间还虚拟了一个衣服架。据这里的店员说,老板时不时就会去日本淘
货,每次回来都带一些令人眼前一亮的宝贝。

地址:建外SOHO 9号商铺三层9316

参考价位:200~4000元
Beijing Jianwan SOHO